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June 5th – June 7th, 2019, Cologne Transforming Exhibitions

11th International Summer University for Trade Fair Management – Core Competencies of Tomorrow's Matchmaking

Wednesday, June 05th 2019 | Changing Ecosystem

Moderator
Jun.-Prof. Dr. Martin Paul Fritze, University of Cologne, (GER) 

09:15 a.m.
Welcoming and Introduction
Jun.-Prof. Dr. Martin Paul Fritze, University of Cologne, (GER)
Angela Herberholz, Programme Manager at UFI, (FR)

09:45 a.m.
Lecture: “Is Direct Mail Still Alive?: The Role of Traditional Marketing Instruments in a Changing Ecosystem”
Dr. Lara Lobschat
Assistant Professor of Marketing at University of Münster, (GER)

10:45 a.m.
Lecture: “The Impact of M&A on the Exhibition Industry”
Howard Klein
Former Development Director at Reed Exhibitions, (UK)

11:30 a.m.
Coffee Break

12:00 p.m.
Lecture: “Evolving Matchmaking at DMEXCO: What does Matchmaking mean for exhibitions, nowadays?”
Dr. Dominik Matyka
Chief Advisor DMEXCO & Partner Cavalry Ventures, (GER) 

01:00 p.m.
Lunch | Networking

02:30 p.m.
Workshop Part I: “Agile Leadership: Taking action in the face of complexity!”
Anna Abelein
Managing Director and Co-Founder Protostart GmbH

03:30 pm
Coffee Break

04:00 p.m.
Workshop Part II: “Agile Leadership: Taking action in the face of complexity!”  
Anna Abelein
Managing Director and Co-Founder Protostart GmbH

06:00 p.m.
End of Day 1

07:00 p.m.
Networking Dinner

Thursday, June 6st 2019 | Rethink the Matchmaking Strategy

Moderator
Angela Herberholz, Programme Manager at UFI, (FR) 

09:15 a.m.
Welcoming and Introduction

09:30 a.m.
Lecture: “Open source Marketing”
Prof. Dr. Stefano Puntoni
Professor of Marketing at Erasmus University Rotterdam, (NL)

10:30 a.m.
Lecture: “Making Connections. How are visitor and exhibitor expectations changing and why is this important?”
Sophie Holt
Global Strategy Director at Explori, (UK) 

11:15 a.m.
Lecture: “Bits & Pretzels: its a Perfect match for Startups!”
Dr. Bernd Storm van’s Gravesande, Founder of Bits & Pretzels, (GER)
Dr. Holger Feist, CSO at Messe München, (GER) 

12:00 p.m.
Coffee Break

12:15 p.m.
Lecture: “Trade Fair Organizers as Content Creator & Community Builder”
Prof. Nikolaus Hafermaas
Creative Director at TIRAD, (GER) 

01:15 p.m.
Lunch | Networking

02:30 p.m.
Workshop Part I: “Negotiation! From bargaining over positions to interest based results (The Harvard Approach)!”
Rahim Shamji
Founder & CEO, ADR-ODR International, (UK) 

03:30 p.m.
Coffee Break

04:00 p.m.
Workshop Part II: “Negotiation! From bargaining over positions to interest based results (The Harvard Approach)!”
Rahim Shamji​​​​​​​
Founder & CEO, ADR-ODR International, (UK)

06:00 p.m.
Guided Tour Koelnmesse Venue
Markus Vogel Koelnmesse, (GER) 

07:00 p.m.
End of Day 2

Friday, June 7th 2019 | Tried & Tested - Best Practice Examples

Moderator
Michael Schulz, Research & Teaching Assistant at University of Cologne, (GER) 

09:15 a.m.
Welcoming and Introduction

09:30 a.m.
Lecture: „The future of matchmaking? Create room for digital
innovations”
Ulf Valentin
Convidera GmbH, (GER)

10:15 a.m.
Lecture: “The power of personal chemistry - tapping potential by matching hard and soft facts"
Rosmarie Steininger
Founder and CEO Chemistree GmbH at Chemistree GmbH, (GER)

11:00 a.m.
Lecture:  ”AI-powered Matchmaking - How to employ artificial intelligence to enhance your networking solutions!”
Tim Groot
CEO and Co-Founder at Grip, (USA/UK) 

11:45 a.m.
Coffee Break

12:00 p.m.
Interactive Key Learnings Session & Official Closing: Distribution of Certificates
Jun.-Prof. Dr. Martin Paul Fritze
University of Cologne, (GER)

01:00 p.m.
Lunch | Networking

02:30 p.m. End of ISU 2019