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Conveners of the ISU 2017

Werner Delfmann

Institute of Trade Fair Management, University of Cologne

Werner Delfmann (born 1949) studied business administration and mathematics in Munster, Germany, where he received his doctorate at the Department of Industrial Enterprise Planning in 1976 and habilitated in 1982.

After taking over a position as full professor at the University of Frankfurt in 1985 he has been director of the Department of Business Policy and Logistics at the University of Cologne since 1988. From 1999-2001 he was dean of the faculty and from 1999-2003 Chairman of the Community of European Management Schools (CEMS). In addition, he has been a visiting professor and invited lecturer at several universities in Europe and overseas. His main research activities focus on logistics, strategic and operative management, controlling, operations research and environmental management. He is member of the board of the Institute of Trade Fair Management since its foundation in 1999.

Stefanie Dorn

Institute of Trade Fair Management, University of Cologne

Stefanie Dorn, born in 1986, is a research and teaching assistant at the Institute of Trade Fair Management and the Department of Business Policy and Logistics at the University of Cologne since October 2011.

Ms. Dorn studied Business Administration at the University of Cologne with majors in Business Policy and Logistics, Marketing and Brand Management and completed within the Study Abroad Program (STAP) a semester abroad at the University Autónoma de Madrid in Spain. During her studies Ms. Dorn gained working experience as an intern and working student in the trade fair industry and while working for a strategy and marketing consultancy. 

Michael Schulz

Institute of Trade Fair Management, University of Cologne

Michael Schulz is research and teaching assistant at the Institute of Trade Fair Management and the Department of Marketing and Brand Management (Prof. Dr. Franziska Völckner) at the University of Cologne. He graduated from the Helsinki School of Economics with a master degree in International Business and the University of Cologne with a master degree in Marketing. He holds a bachelor degree in Business Administration from the University of Mannheim. In the course of his studies, he spent a semester abroad at the University of Massachusetts, Boston. He acquired insights as an intern and working student in industries such as automotive, consulting and economic research.

 

Franziska Völckner

Institute of Trade Fair Management, University of Cologne

Franziska Völckner is a Professor of Marketing at the University of Cologne, Germany. Her research interests center on building and managing market-based assets with a focus on the general question of how companies can build and maintain strong brands. She has been a Visiting Scholar at J. Mack Robinson College of Business at Georgia State University, School of Communication, Journalism and Marketing at Massey University Albany Campus, Waikato Management School at the University of Waikato, and Australian Graduate School of Management (Australian School of Business), among others. Her work has been published in leading academic journals such as Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Service Research. In terms of research productivity, she has been ranked among the top 5% of scholars in business administration in German speaking countries (Handelsblatt 2012). She is a recipient of the 2011 Best Paper Award of the German Academic Association of Business Research („How Important Are Brands? A Cross-Category, Cross-Country Study“, co-authored by M. Fischer and H. Sattler, JMR) and the 2008 Young Academics Best Paper Award of the German Academic Association of Business Research („The dual role of price: Decomposing consumers’ reaction to price“, JAMS). Franziska Völckner has worked with leading international companies, such as Henkel, Unilever, McKinsey & Company, Young & Rubicam, GfK, and YouGov.